Advertisements can be time capsules which can capture and preserve the styles and moods of a particular era in human history. I am gathering some vintage watch advertisement images from the late 1800s to around the 1990s to get a feel for the various styles that were manufactured over the past 100+ years. Some are very interesting and a few are almost comical compared to current times. Click on the images to see an enlarged picture.
American Waltham Watch Company (circa 1911) - Spirit of Christmas 
(circa 1925) - All Sizes and Styles 
Audemars Paguet (circa 1973) - Grand Complication - for the price of a Rolls Royce you can own a watch 
Benrus Watch Company (circa 1960) - You'll Swear Your Benrus Has Nine Lives Too! 
(circa 1962) - Three Full Years Guarantee 
Bulova Watch Company (circa 1972) - Caravelle Line "Best Selling Watch in Jewelry Stores" 
(circa 1949) - Christmas Ad "Gift of a Lifetime" 
(circa 1963) - Accutron - Why you should wear a Spaceview 
(circa 1972) - Oceanographer - Swimming with Sharks 
Dueber-Hampden (circa 1901) - Accurate to the Second 
Edox (circa 1960s) - Swiss Precision 
E Howard Watch Company (circa 1919) - The Finest Complement You Can Pay a Man Is To Give Him a Howard Watch. 
Elgin National Watch Company (circa 1899) - Mermaid (Time and Tide) 
(circa 1903) - "Millions in Numbers One in Accuracy" 
(circa 1923) - Is it typically American to Apologize for your watch? 
(circa 1926) - Santa Claus' Christmas Present 
(circa 1935) - Norman Rockwell 
(circa 1935) - Friendly Service 
(circa 1941) Lord Elgin - Heirs to a noble tradition 
Girard-Perregaux (circa 1952) - "Gyromatic" ad 
Gruen Watch Company (circa 1943) - Pan American - Thin as a wafer 
Hamilton Watch Company (circa 1914) - Railroad Pocket Watch 
(circa 1951) - "Someone you Love" 
(circa 1959) - Electric Watches 
(circa 1962) - Worlds most advanced watch the 505 
Harvel Watch Company (circa 1940s) - One of the Worlds Fine Watches 
Illinois Watch Company (circa 1928) - the joy of living 
(circa 1930) - "A Great American Watch" 
Ingersoll (circa 1901) - See My Christmas Ingersoll - (Dollar Watch) 
Longines Watch Company (circa 1920s) - Around the World with the Graf Zeppelin 
(circa 1951) "Admiral"  (This is my personal favorite!)
LeCoultre Watch Company (circa 1951) "The Most Exceptional Watches in the World" 
Movado (circa 1970s) - Worn by the Musuem of Modern Art 
Omega (circa 1969) - the Perfectionists watch 
(circa 1970) - the watch worn by Gemini and Apollo Astronauts 
Rado (circa 1969) - When you buy a mans watch buy a mans watch 
Rolex (circa 1969) - If taming oil fires were your job you would wear a Rolex 
Swatch (circa 1985) - the family that ticks together sticks together 
Timex (circa 1955) - American Watch Wins the World 
Ulysses Nardin (circa 1960s) - Lady in Pokka Dots 
Wyler (circa 1949) - Smooth Performance 
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